In this musical based on the popular book, a little girl named Pinkalicious finds out the answer to that very question when she can't stop eating pink cupcakes despite her parents' warnings. Her love for pink cupcakes lands her at the doctor's office with a case of pinkititis, an affliction that turns her pink from head to toe - certainly a dream come true for Pinkalicious, right? The doctor prescribes a dose of green foods, everything from Brussels sprouts to grapes, but Pinkalicious can't refuse one more pink cupcake and turns a shade of bright red! She even watches in disbelief as her own little brother turns pink when he too can't refuse the yummy treats! How will little Pinkalicious find her way out of this predicament?